Fashion Stories 26 September Modern Bacchanalia aka. YOLO Fashion photography is, on purpose or as a side effect, soever advertising. It shows a product that the customer is supposed to desire because he likes the impression of the picture. The AIDA principle is determinative of everything concerning advertisement: ATTENTION (somebody’s attention is engaged) – INTEREST (he or she is interested) – DESIRE (the customer desires the product) – ACTION (the customer buys it) The logical follow-up goal is winning costumers for future purchases too. Therefore brands create master plans for labels that are designed to elicit the sympathy of costumers. Read it
