Buy it out, Baby!

A regular license for commercial photography is usually two years tops. With the launches of more and more off-season capsule- and pre-collections plus the concluding requirement for more marketing material it has even become a standard to buy out images for a couple of months or weeks only. This brings along a constant change on the platforms of the respective brands. Yet, more traditional brands and those who are smaller equally undergo a cycle of permanently replacing their photos along with their product range, although following a slower rhythm. Therefore, a usage right of two years or fewer should be, mostly, sufficient. 
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Titel picture for tip 2 by Heidi Rondak

Decide before the shooting where you are going to use the photos

You are wondering how to tickle the best results out of your favorite photographer? You can indeed do a lot about it. My first tip was to find the right imagery for your target group – you can read the article here. So assuming that you already have a rough notion of what’s going to be in your pictures, besides your product, the next step should be to think of the last one: determine the ways of publishing your campaign. Where would you like to reach out with your advertisement? For the photographer, this is, on the one hand, good to know, so he or she can estimate the sizes and aspect ratios of the images you need. But we are going to give this the once-over in my next tip-article. On the other hand, knowing the medium can help you contrive your pictorial design better. You will find out why in the following.
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