Let your mood board undergo a reality check
Following the guidelines of my last tip, your mood board may by now be ready to be seen by others. At this point, always be careful with the copyrights of the mood material because sharing will be a form of publication for which you actually need a license of each copyright holder and the models shown (and on top of that the legal prerequisites are different in every country). In order to be on the complete safe side here, you can find a good range of useful creative commons photos on stock photo platforms some of which even offer images for free, e.g. Unsplash, Pexels, or pixabay. If you’re seeking even more professional content that was for example published in fashion magazines earlier, you can find a good variety on gettyimages, however, you’ll need to invest a bit of cash in it. Besides the copyright aspect, this article treats a few further stages where you’ll be able to touch up the mood board and make it a masterpiece.
Mastering the art of mood board creation
After reading the last article’s advice you might be eager to finally learn how to create a mood board by yourself, according to your own shooting idea. Ultimately, it’s the most creative part in a campaign shoot and it secretly makes you the true artist. Yet, for some, it might not be clear what a mood board is exactly, let alone what to consider a good versus a great mood board. By definition, mood boards can be different kinds of presentations that combine images, text, etc. on a topic to convey a feeling about it. Such a mood board can serve as a script that, at first, wins over a good photo team and then functions like a briefing that everybody draws on during the preparation and the production day. Therefore, mood boards are communication tools and a superior one clearly distinguishes which pictures are describing what elements of the photo shoot resp. which guidelines are who’s cup of tea. After all, you certainly want to avoid that the hair & make-up artist styles a model after a mood picture that was actually just there to characterise the light situation you wanted.
Why you should not shoot without professional hairstyling & make-up
Like I said in my last article a professional model is usually well-groomed and this limits the work in post-production to a necessary minimum. However, for your shoot, it’s, moreover, of great importance to have a hairstylist and make-up artist on board. While in the fashion metropolises these are two different jobs, in many smaller industries, one professional does both. Other than the title might suggest, the make-up artist is not only responsible for the facial make-up but also for the overall appearance of the model’s skin, finger- and toenails. In some productions, these tasks are divided too – be it because of the workload or the fact that someone’s a specialist in something required for the look, e.g. a nail artist. This also leads us to the fact that MUAs (make-up artists) can be allrounders but also have different styles and talents. Depending on your concept you might want to have a close look at their portfolios to find the right one for your production.