Let your mood board undergo a reality check
Following the guidelines of my last tip, your mood board may by now be ready to be seen by others. At this point, always be careful with the copyrights of the mood material because sharing will be a form of publication for which you actually need a license of each copyright holder and the models shown (and on top of that the legal prerequisites are different in every country). In order to be on the complete safe side here, you can find a good range of useful creative commons photos on stock photo platforms some of which even offer images for free, e.g. Unsplash, Pexels, or pixabay. If you’re seeking even more professional content that was for example published in fashion magazines earlier, you can find a good variety on gettyimages, however, you’ll need to invest a bit of cash in it. Besides the copyright aspect, this article treats a few further stages where you’ll be able to touch up the mood board and make it a masterpiece.
Mastering the art of mood board creation
After reading the last article’s advice you might be eager to finally learn how to create a mood board by yourself, according to your own shooting idea. Ultimately, it’s the most creative part in a campaign shoot and it secretly makes you the true artist. Yet, for some, it might not be clear what a mood board is exactly, let alone what to consider a good versus a great mood board. By definition, mood boards can be different kinds of presentations that combine images, text, etc. on a topic to convey a feeling about it. Such a mood board can serve as a script that, at first, wins over a good photo team and then functions like a briefing that everybody draws on during the preparation and the production day. Therefore, mood boards are communication tools and a superior one clearly distinguishes which pictures are describing what elements of the photo shoot resp. which guidelines are who’s cup of tea. After all, you certainly want to avoid that the hair & make-up artist styles a model after a mood picture that was actually just there to characterise the light situation you wanted.
Why you should not shoot without professional hairstyling & make-up
Like I said in my last article a professional model is usually well-groomed and this limits the work in post-production to a necessary minimum. However, for your shoot, it’s, moreover, of great importance to have a hairstylist and make-up artist on board. While in the fashion metropolises these are two different jobs, in many smaller industries, one professional does both. Other than the title might suggest, the make-up artist is not only responsible for the facial make-up but also for the overall appearance of the model’s skin, finger- and toenails. In some productions, these tasks are divided too – be it because of the workload or the fact that someone’s a specialist in something required for the look, e.g. a nail artist. This also leads us to the fact that MUAs (make-up artists) can be allrounders but also have different styles and talents. Depending on your concept you might want to have a close look at their portfolios to find the right one for your production.
The value of natural light for your campaign photos
Welcome to part three of my tips for better campaign shoots. After discussing a few fundamentals and the effects of different visual factors on your imagery in the first two parts of this guide, we go ahead with what you must know about light to be able to decide and communicate exactly what you want for your photos – first of all to the photographer that you work with. Why is this important? Because photography is basically just like a painting done by light. The direction, intensity, and kind of light used are determining how an image, and therefore your fashion will look like. Of course, you don’t actually need to know how flashlights function. But if you’re aware of how light can create the mood of your choice, you’re far ahead of many others and the outcome of your shoot will much more look like your previous vision of it. Agree? Great, so then let’s talk about the usage of daylight, flashlight, continuous light and their performance, handling, and the possibilities of shaping it within the next four articles. Today’s article is covering everything worth knowing about daylight and why you might want to use it for your images.
How hues appeal
Red stands for intense emotions, yellow for happiness, blue implies trust and calmness, green is the colour of nature and health, orange associates with warmth and positivity, while purple is the colour of luxury and mystery – and then there are the non-colours white, which stands for pureness, and black, which symbolises quality, power and death. The psychological impact of colours on human minds is powerful and evidently influencing our feelings towards things, which again influences our buying behaviour. It’s almost that simple, but of course, there is more to it, like e.g. the season and current colour trends. When you plan your next campaign and you want to have a photoshoot for it, it’s worth taking a closer look at what colours are going to be in the pictures, aside from the hues of your collection. It might allow you to have a distinct impact on your future sales numbers. Getting curious about colours now? Here are five factors whereby choosing the right background, styling, and make-up colours gets easier for you.
How perspectives appeal
Creating campaigns or other images to promote your fashion label means that you are speculating on which visual language your costumers understand and act on. In order to stay true to your brand’s philosophy and to be seen as authentic, it’s likely to incarnate all characteristics that you want to communicate with the help of the perfect model. But not only is her or his attitude crucial, but the way how the model is photographed can cause different effects too. When you watch a movie, the points of view create different feelings towards the shown person, object, or scene. Human imagination is a very strong tool to encode messages in pictures, which not only applies to moving-images. You just have to press the right buttons. Therefore this article explains the effects of different perspectives in order to give you an idea of your options and the involved power you have with them. To revisit the movie topic, when you’re aiming for a story-telling kind of photo series, perspectives and cuts should vary. But when it comes to a lookbook or online shop images, it’s more common to shoot all images very even. Of course, you can turn the tables and do it intentionally different, because this way your photos (or your website) might be more eye-catching. It’s up to you to decide if your brand should be quite offbeat or rather classic and the following paragraphs might help you find out which perspectives you like best for that purpose.