How hues appeal

Red stands for intense emotions, yellow for happiness, blue implies trust and calmness, green is the colour of nature and health, orange associates with warmth and positivity, while purple is the colour of luxury and mystery – and then there are the non-colours white, which stands for pureness, and black, which symbolises quality, power and death. The psychological impact of colours on human minds is powerful and evidently influencing our feelings towards things, which again influences our buying behaviour. It’s almost that simple, but of course, there is more to it, like e.g. the season and current colour trends. When you plan your next campaign and you want to have a photoshoot for it, it’s worth taking a closer look at what colours are going to be in the pictures, aside from the hues of your collection. It might allow you to have a distinct impact on your future sales numbers. Getting curious about colours now? Here are five factors whereby choosing the right background, styling, and make-up colours gets easier for you. Read it