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Tip 14 for Better Shoots by Heidi Rondak
  • Personal
  • Tips
9 September

The power of using flashes for your campaign photos

In the absence of natural light, we are required to add artificial light to illuminate a scene, usually in the form of flashes. Clearly, this is mostly the case when we shoot indoors and don’t have enough daylight coming in through the windows or we don’t want to rely on it. Besides brightening the subject, flashes have another feature, which is the ability of “freezing” movement in a photo, because the period of time passing by during the lighting is very short. However, for super-fast movements special high-speed flashes AND cameras are required in order to capture the right moments with no blur. Flashes are either synchronised with the camera through a wire or radio, or they react to other flashes if they are in range. This is why e.g. a simple smartphone photo taken with a flash can at once trigger all studio flashes – so make sure to always take your making-of images without using the flash mode. 
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