Personal Tips 15 December Hit the Bullseye in terms of Colour Representation We have managed to go through 39 tips and are finally reaching tip no. 40. In this last of articles belonging to this series, we continue talking about colours on screens and printed mediums, albeit a little more detailed. We will meet the challenges of different displays in order to make elaborate decisions in the post-production of campaigns and marketing content with no nasty surprises. However, we should always keep in mind one thing: Colour can be very subjective. Read it
Personal Tips 13 December Understand image resolution and dimensions like a pro If you’ve been with us from the beginning of this series of articles you might remember tip no. 3 advising you to think about the formats of your future images first. It can be essential for the photographer to know about your printing and web publishing plans – not only for granting adequate usage rights as described in tip no. 34 but also to get the dimensions and resolutions right, as well as the colour spaces. If you’ve never heard about RBG and CMYK before, forgot what the letters refer to exactly, or never understood the difference between 8-bit and 16-bit pictures, keep on reading – you will also be shown the differences in sample images. For those with more advanced knowledge, the following paragraphs might hold new and surprising facts about image resolution that disprove the ’300 dpi for print’ and ’72 dpi for web’ rules. Read it
