Personal Tips 13 May Decide before the shooting where you are going to use the photos You are wondering how to tickle the best results out of your favorite photographer? You can indeed do a lot about it. My first tip was to find the right imagery for your target group – you can read the article here. So assuming that you already have a rough notion of what’s going to be in your pictures, besides your product, the next step should be to think of the last one: determine the ways of publishing your campaign. Where would you like to reach out with your advertisement? For the photographer, this is, on the one hand, good to know, so he or she can estimate the sizes and aspect ratios of the images you need. But we are going to give this the once-over in my next tip-article. On the other hand, knowing the medium can help you contrive your pictorial design better. You will find out why in the following. Read it
