Book your storybook team

With your concept in the shape of a mood board and as soon as you have a clear notion of the budget that you’d like to spend on your new campaign photos you can begin to book your professional team and everything you’ll need for the production additionally. Like it’s described in tip no. 4 there’s more to include in the calculation than just the main players (which are the models, the photographer, the hair & make-up artist, the fashion stylist, and possibly an external art director). After all, they could certainly all use assistants and some set runners who are there to help wherever they’re needed. In specific cases location supervisors or security guards are necessary, the latter especially when you shoot with valuable products like jewellery. And as we’re dealing with humans who have basic needs there’s no way around organising catering for the day. On top of all the fees for the people involved there possibly are equipment, location, and prop rents to be paid, or other things to be bought. Last but not least a fair part of your expenses are flowing into your license that allows you to actually use the resulting photos for your purpose.
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Let your mood board undergo a reality check

Following the guidelines of my last tip, your mood board may by now be ready to be seen by others. At this point, always be careful with the copyrights of the mood material because sharing will be a form of publication for which you actually need a license of each copyright holder and the models shown (and on top of that the legal prerequisites are different in every country). In order to be on the complete safe side here, you can find a good range of useful creative commons photos on stock photo platforms some of which even offer images for free, e.g. Unsplash, Pexels, or pixabay. If you’re seeking even more professional content that was for example published in fashion magazines earlier, you can find a good variety on gettyimages, however, you’ll need to invest a bit of cash in it. Besides the copyright aspect, this article treats a few further stages where you’ll be able to touch up the mood board and make it a masterpiece. 
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Mastering the art of mood board creation

After reading the last article’s advice you might be eager to finally learn how to create a mood board by yourself, according to your own shooting idea. Ultimately, it’s the most creative part in a campaign shoot and it secretly makes you the true artist. Yet, for some, it might not be clear what a mood board is exactly, let alone what to consider a good versus a great mood board. By definition, mood boards can be different kinds of presentations that combine images, text, etc. on a topic to convey a feeling about it. Such a mood board can serve as a script that, at first, wins over a good photo team and then functions like a briefing that everybody draws on during the preparation and the production day. Therefore, mood boards are communication tools and a superior one clearly distinguishes which pictures are describing what elements of the photo shoot resp. which guidelines are who’s cup of tea. After all, you certainly want to avoid that the hair & make-up artist styles a model after a mood picture that was actually just there to characterise the light situation you wanted. 
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