perspectives Archives – HEIDI RONDAK
How perspectives appeal
Creating campaigns or other images to promote your fashion label means that you are speculating on which visual language your costumers understand and act on. In order to stay true to your brand’s philosophy and to be seen as authentic, it’s likely to incarnate all characteristics that you want to communicate with the help of the perfect model. But not only is her or his attitude crucial, but the way how the model is photographed can cause different effects too. When you watch a movie, the points of view create different feelings towards the shown person, object, or scene. Human imagination is a very strong tool to encode messages in pictures, which not only applies to moving-images. You just have to press the right buttons. Therefore this article explains the effects of different perspectives in order to give you an idea of your options and the involved power you have with them. To revisit the movie topic, when you’re aiming for a story-telling kind of photo series, perspectives and cuts should vary. But when it comes to a lookbook or online shop images, it’s more common to shoot all images very even. Of course, you can turn the tables and do it intentionally different, because this way your photos (or your website) might be more eye-catching. It’s up to you to decide if your brand should be quite offbeat or rather classic and the following paragraphs might help you find out which perspectives you like best for that purpose.