corona regulations, hygiene concept for photo and video productions

How to photo/video shoot during the COVID-19 pandemic

The end of 2020 is near and, due to the Coronavirus, we’ve all had to live up to unusual rules, especially in terms of our social lives but also of how we work in photo and video productions safely. Despite all efforts and the upcoming vaccines, uncertainties and limitations are likely to be part of our professional activities for some time to come, at least to be expected for the first half of 2021. This is demanding a fair bit of flexibility, responsibility, and therefore, focussing on new topics, especially hygiene, to ensure that producing photography and videos isn’t turning into super-spreader events.
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The importance of the model for a successful campaign

In this chapter, we’re focussing on the team and its importance for your photoshoot. We can agree that we need a professional photographer (at least I hope you do) and this is why I’m just going to elaborate on the roles of professional models, make-up artists, hairstylists, and fashion stylists with the next three posts. This article is explaining what you need to know about models and why your campaign can be more successful when it’s photographed with a professional one who is signed at an agency. 
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Titel picture for tip 8 by Heidi Rondak

How the model’s attitude appeals

On we go with part 4 of how your campaign images appeal to the viewer. This time we are having a closer look at the model’s attitude. If you want to find the perfect imagery for your target group – imagery that makes them desire your fashion – then you should be able to tell your model what she or he’s supposed to represent. The way the model moves and looks usually implies the sensation that she or he seems to have, thanks to the presented fashion, of course. So depending on whether you are selling hiking boots or tiaras, the model has different possibilities to set off the product in the best way. If you can give her or him the right instructions or at least point out what you like or don’t like regarding the poses, that’s even better. One of the most powerful tools in photos are the eyes of the model because humans are always FIRST catching sight of them in order to recognize faces – that’s due to our evolution as social beings.
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Title photo for Journal entry "The Importance of Beautiful Hands"

The Importance of Beautiful Hands

As I already mentioned in my journal entry “Shooting at the Golf Course”, when I was surprised that a new face model did great hand posing, I want to explain better, why beautiful hands are so important and how they should look like. For fashion shootings usually, thin models are the subject and this has a reason: the clothes look better on them because they won’t be deformed. Also when you look at the armpit, the fabrics of the sleeve and torso really don’t touch each other when the model lifts her arm. This is very important for the retouching – you can liquify better and even out folds, etc., without changing the shape of the other side.
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Title photo for Journal entry "Shooting at the golf course" for Solstice Magazine"

Shooting at the Golf Course

Shooting at a golf course was the best! A little dream came true thanks to charming stylist Neesha Meusch who managed the permission at Golf Club München Riem, just as she had done before with the Hotel Vier Jahreszeiten Kempinski München for our shooting with Caro Daur. She has the sweetest voice and everyone is at her feet when she friendly asks for something. She was a great bonus for the shooting. Not only because of the amazing styling but also because the golf players weren’t very happy about us walking around and she was the one to calm them down a little bit. In fact, they were right: being there was quite dangerous. When a golf ball hits your head you can actually die from the consequences. Luckily we all survived, so we have a great series now with talented new face Verena from PARS Management which is now published at Solstice Magazine.
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