Why you should not shoot without professional hairstyling & make-up

Like I said in my last article a professional model is usually well-groomed and this limits the work in post-production to a necessary minimum. However, for your shoot, it’s, moreover, of great importance to have a hairstylist and make-up artist on board. While in the fashion metropolises these are two different jobs, in many smaller industries, one professional does both. Other than the title might suggest, the make-up artist is not only responsible for the facial make-up but also for the overall appearance of the model’s skin, finger- and toenails. In some productions, these tasks are divided too – be it because of the workload or the fact that someone’s a specialist in something required for the look, e.g. a nail artist. This also leads us to the fact that MUAs (make-up artists) can be allrounders but also have different styles and talents. Depending on your concept you might want to have a close look at their portfolios to find the right one for your production.
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Tip 11 for Better Shoots by Heidi Rondak

How the right make-up & hairstyle make your photos authentic

By now, you might have a vague vision of your future photo campaign already, as you’ve learned how to apply styling in the last tip article and how indoor and outdoor locations appeal to enhance your message, etc. Another very important aspect is the application of the right make-up and hairstyle. This is able to render your photos to appeal the most efficiently authentic to your audience. In this article, we’re going to have a look at how important the right make-up and hairstyle are regarding four aspects: the actual concept, your customers’ lifestyle, current trends, and the model’s type.
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