Personal Tips 15 October Pay Attention to the Model’s Rights Images always belong to the copyright holder and like described in Tip No. 33 the ownership cannot be transferred to anyone else. When it comes to images of people, though, these persons have rights to their own pictures too. In commercial photography, this means that a license and buyout fee isn’t only due for the creator but also the model who is generally represented and managed by an agency. You won’t, therefore, only pay for their performance on set but additionally for them supplying your campaign with their visual identity. Read it
Personal Tips 28 September Buy it out, Baby! A regular license for commercial photography is usually two years tops. With the launches of more and more off-season capsule- and pre-collections plus the concluding requirement for more marketing material it has even become a standard to buy out images for a couple of months or weeks only. This brings along a constant change on the platforms of the respective brands. Yet, more traditional brands and those who are smaller equally undergo a cycle of permanently replacing their photos along with their product range, although following a slower rhythm. Therefore, a usage right of two years or fewer should be, mostly, sufficient. Read it
Personal Tips 21 September Dispelling the Myths Around Copyright Around all parties that work with creatives, there are many misconceptions about the true nature of copyright. In this article, we can, hopefully, get rid of them and create a new awareness for how photos and other pieces of creative work need to be handled with respect to the rights of the copyright holders. Read it