Personal Tips 15 December Hit the Bullseye in terms of Colour Representation We have managed to go through 39 tips and are finally reaching tip no. 40. In this last of articles belonging to this series, we continue talking about colours on screens and printed mediums, albeit a little more detailed. We will meet the challenges of different displays in order to make elaborate decisions in the post-production of campaigns and marketing content with no nasty surprises. However, we should always keep in mind one thing: Colour can be very subjective. Read it
Personal Tips 17 November When to use continuous light for your campaign photography It’s almost needless to say but for the sake of completeness: continuous light is designed for film making. For photography flashes offer the most efficient way of lighting a set – they save energy due to releasing light for just a short amount of time, yet they are powerful and furthermore do they come with plenty sorts of light shapers, which are mostly easy to build up and attach. However, continuous light has one very clear advantage: you can see the light of the setup even before the first photo or footage is taken and it’s, therefore, a good way for non-professionals to start understanding light – or at least to be confident of the light situation created. Read it
