Tip 18 for Better Shoots by Heidi Rondak

Why you should not shoot without professional hairstyling & make-up

Like I said in my last article a professional model is usually well-groomed and this limits the work in post-production to a necessary minimum. However, for your shoot, it’s, moreover, of great importance to have a hairstylist and make-up artist on board. While in the fashion metropolises these are two different jobs, in many smaller industries, one professional does both. Other than the title might suggest, the make-up artist is not only responsible for the facial make-up but also for the overall appearance of the model’s skin, finger- and toenails. In some productions, these tasks are divided too – be it because of the workload or the fact that someone’s a specialist in something required for the look, e.g. a nail artist. This also leads us to the fact that MUAs (make-up artists) can be allrounders but also have different styles and talents. Depending on your concept you might want to have a close look at their portfolios to find the right one for your production.
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Titel picture for tip 10 by Heidi Rondak

How the styling appeals

Which age is your target group? How bold is their style? Where and when do they wear your fashion? The answers to these questions may help you decide the extra fashion you need to add to your collection in a shoot, in case you don’t produce the overall look from head to toe. If you e.g. make shoes, you’ll definitely need pants, shirts, or dresses to combine on your model and vice versa. You may find the solution being cooperation with another label that with your help designs the perfect counterparts to your own collection. Yet, this might double your work prior to the shoot and it’s not everyone’s cup of tea – eventually, you’ve decided to produce e.g. just shirts for a reason. But that shouldn’t be a problem for your shoot after all. You’ll just need to have a proper styling that underlines your story without stealing your fashion’s show and we are going to analyse how to approach this in four steps. Regardless of whether one of your brand’s team is looking after the styling or an external stylist does, you should be able to decide, communicate, and possibly sample what you want through mood pictures. Defining the styling is one of the most important parts of the shooting concept. 
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