Don’t forget to have fun at the photo shoot
I know how serious you are about the outcome of your campaign but the news is: laughing is always allowed – even at fashion shoots. I dare say it’s even essential for the atmosphere on set. Laughter lowers people’s stress levels, releases happiness hormones, and helps defeat infections (which isn’t only relevant during global pandemics but also when shooting fashion in winter). Ergo, your friendliness and sense of humour can be the keys to a great collaboration for they’re helping to overcome shyness and resolve any tensions. If you’re hoping for people’s best performance which I don’t doubt you should aim for a fun day with them. Along these lines, this article is about how to lighten up the mood and enjoy a sociable photo shoot with a happy team. Read it
Simulation of a typical photo production day
So the shooting day has arrived and you’re as good as certain excited to go about the production. If you feel any nervousness, don’t worry as you’ve probably done a good job with preparing and hiring a professional team who has your back. Even if unexpected obstacles occur they can probably be solved if everyone keeps calm and uses their expert brains. And hey, even in the worst-case life goes on. A photo shoot won’t cause your whole business to go belly-up, however, you can learn from all mistakes that might happen (now or in the past) to do it better next time. Therefore, transform any feelings of tension into motivation and cheerfulness. Your positive vibes will certainly rub off on the team and remove some of the pressure. Read it
Let’s say it loud and clear
As I’m praising in tips No. 21 and 22 where it’s about creating and verifying a mood board that illustrates your concept communicating with the team is the way to get the results that you want for your campaign. From the visuals to the negotiations and booking based on contracts to the clocking of the day’s routine, everything is a way of providing information but can sometimes be subject to misunderstandings when lacking personal communication – be it verbal or written. This article is, therefore, devoted to the importance of transparency and dedicated talking. Eventually, the photo shoot can only go according to the proposed plan if those who are commissioned to fulfil it know every aspect of what you had in mind. Integrating this inherent part in the process of preparing the production will prevent time-consuming and stressful discussions on set as well as keep up a good atmosphere of friendly co-working on top of a flawless photographic result. Read it
Why no commercial photo shoot will work out without a proper schedule
As you’ve probably read my last tip on the booking of the ideal team constellations you might now have a sketchy idea of how many people there are going to be on set of your campaign shoot. Thus, you can possibly imagine that all these people will need guidance throughout the day in order to avoid some sort of chaos taking place – especially when you don’t like to answer questions all the time. It might not be news to you that briefing your team is essential. But it can turn out that informing them about what is going to be done isn’t enough of a plan. Likewise, shall it be important to communicate the how and when because they enhance the logic and logistics of the whole production. It’s, therefore, smart to give all tasks and scenes definite time frames in advance by which everyone can repeatedly check if they’re able to accomplish the workload in time. Read it