depth Archives – HEIDI RONDAK
Why I Name my Editorials after Song Names or Lyrics
To correct myself: Not every editorial of mine gets the name of a song or of some lyrics. But many of them do and I’ll explain to you, why. But first let me tell you about the editorials that I give independent names to.
Sometimes while I shoot, I already have a certain feeling coming up, that a special word or sentence is the right description for. They just pop up in my head. That’s when I realise, that I’ve already found the perfect name for the series, without even having searched for one already. The perfect example is, when I worked with Celso Da Costa Hamelink for the first time and he had already organized everything for the shooting. Model Stephen Thompson should be shown in very classy styles, looking like a rich business boy on his way to work. It was very much “GQ style”, though the editorial got published on The fashionisto, which I think was perfect for it, too.