Personal Tips 5 May Try to find the right imagery for your target group As I already said in the introduction of this column: it’s fundamental to know who your target group is in order to define the imagery of your brand. You’re the one who knows the product best, so you may decide which generation and which lifestyle your clothes are made for. Social media channels can help you find out more about current trends affecting your customers. You can see who they follow, e.g. influencers and bloggers, and what they’re interested in. The reason why this is so important to know is the model you are going to choose for your brand. She or he is supposed to represent your target group perfectly and therefore collecting as much information about your potential fans as possible makes it easier to picture your future model and find that particular face. Read it
