The value of natural light for your campaign photos
Welcome to part three of my tips for better campaign shoots. After discussing a few fundamentals and the effects of different visual factors on your imagery in the first two parts of this guide, we go ahead with what you must know about light to be able to decide and communicate exactly what you want for your photos – first of all to the photographer that you work with. Why is this important? Because photography is basically just like a painting done by light. The direction, intensity, and kind of light used are determining how an image, and therefore your fashion will look like. Of course, you don’t actually need to know how flashlights function. But if you’re aware of how light can create the mood of your choice, you’re far ahead of many others and the outcome of your shoot will much more look like your previous vision of it. Agree? Great, so then let’s talk about the usage of daylight, flashlight, continuous light and their performance, handling, and the possibilities of shaping it within the next four articles. Today’s article is covering everything worth knowing about daylight and why you might want to use it for your images.