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Tag: concept

Tip 22 for Better Shoots by Heidi Rondak
18 May

Let your mood board undergo a reality check

Following the guidelines of my last tip, your mood board may by now be ready to be seen by others. At this point, always be careful with the copyrights of the mood material because sharing will be a form of publication for which you actually need a license of each copyright holder and the models shown (and on top of that the legal prerequisites are different in every country). In order to be on the complete safe side here, you can find a good range of useful creative commons photos on stock photo platforms some of which even offer images for free, e.g. Unsplash, Pexels, or pixabay. If you’re seeking even more professional content that was for example published in fashion magazines earlier, you can find a good variety on gettyimages, however, you’ll need to invest a bit of cash in it. Besides the copyright aspect, this article treats a few further stages where you’ll be able to touch up the mood board and make it a masterpiece.  Read it
Tip 20 for Better Shoots by Heidi Rondak
8 May

How to get inspired for a campaign shoot

The last three tip articles have revealed to us who is needed to execute a photo shoot successfully. Now, as we know that we’re dealing with a team of at least 4 people (a photographer, a model, a hair & make-up artist and a fashion stylist) we want to make sure that everyone shares the same vision of what is going to be produced so that they can do their best in their fields. Therefore, this article and the following two are going to treat the most important puzzle piece of any photo shoot: the concept and its making. Read it
28 March

The Most Powerful Tool of a Photographer

This little sentence has always been the best advice and guideline for me, definitely. I belong to those people who develop an immediate passion for things they see and find beautiful. When I get inspired I also get quite excited visualising new ideas. There is so much aesthetic around everywhere, so I’m always collecting details passively. Then I get curious and start making inquiries that create more ideas. The list in my head has no end for sure. When I was studying my professors always told me to dismiss everything unnecessary from my drafts. I always got frustrated, because I loved my ideas and I wanted to add too many of them to one single project. But I knew that they were right and they had years-long experience in what they did. So I reluctantly took their advice realising every time, that the result was better than before. With every new student project, I more and more learned how to decide by myself what to drop from my layouts, movies, or photos because I trained my vision to good and effective designs and compositions. Read it
6 September

About Art, Design & Fashion

The term communication design is a relatively young one. It is getting harder to isolate it compared with the earlier used term graphic design. Within the fast-paced information society, this professional field expands on more and more new media and demands innovative thinking and new skills from designers. Today’s designers are planners, conceptualisers, strategists and artists at the same time.  – University of Mainz, study objectives Read it