Pay Attention to the Model’s Rights

Images always belong to the copyright holder and like described in Tip No. 33 the ownership cannot be transferred to anyone else. When it comes to images of people, though, these persons have rights to their own pictures too. In commercial photography, this means that a license and buyout fee isn’t only due for the creator but also the model who is generally represented and managed by an agency. You won’t, therefore, only pay for their performance on set but additionally for them supplying your campaign with their visual identity.
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Buy it out, Baby!

A regular license for commercial photography is usually two years tops. With the launches of more and more off-season capsule- and pre-collections plus the concluding requirement for more marketing material it has even become a standard to buy out images for a couple of months or weeks only. This brings along a constant change on the platforms of the respective brands. Yet, more traditional brands and those who are smaller equally undergo a cycle of permanently replacing their photos along with their product range, although following a slower rhythm. Therefore, a usage right of two years or fewer should be, mostly, sufficient. 
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