Personal Tips 28 September Buy it out, Baby! A regular license for commercial photography is usually two years tops. With the launches of more and more off-season capsule- and pre-collections plus the concluding requirement for more marketing material it has even become a standard to buy out images for a couple of months or weeks only. This brings along a constant change on the platforms of the respective brands. Yet, more traditional brands and those who are smaller equally undergo a cycle of permanently replacing their photos along with their product range, although following a slower rhythm. Therefore, a usage right of two years or fewer should be, mostly, sufficient. Read it
Personal Tips 24 June Let’s say it loud and clear As I’m praising in tips No. 21 and 22 where it’s about creating and verifying a mood board that illustrates your concept communicating with the team is the way to get the results that you want for your campaign. From the visuals to the negotiations and booking based on contracts to the clocking of the day’s routine, everything is a way of providing information but can sometimes be subject to misunderstandings when lacking personal communication – be it verbal or written. This article is, therefore, devoted to the importance of transparency and dedicated talking. Eventually, the photo shoot can only go according to the proposed plan if those who are commissioned to fulfil it know every aspect of what you had in mind. Integrating this inherent part in the process of preparing the production will prevent time-consuming and stressful discussions on set as well as keep up a good atmosphere of friendly co-working on top of a flawless photographic result. Read it
