Book your storybook team

With your concept in the shape of a mood board and as soon as you have a clear notion of the budget that you’d like to spend on your new campaign photos you can begin to book your professional team and everything you’ll need for the production additionally. Like it’s described in tip no. 4 there’s more to include in the calculation than just the main players (which are the models, the photographer, the hair & make-up artist, the fashion stylist, and possibly an external art director). After all, they could certainly all use assistants and some set runners who are there to help wherever they’re needed. In specific cases location supervisors or security guards are necessary, the latter especially when you shoot with valuable products like jewellery. And as we’re dealing with humans who have basic needs there’s no way around organising catering for the day. On top of all the fees for the people involved there possibly are equipment, location, and prop rents to be paid, or other things to be bought. Last but not least a fair part of your expenses are flowing into your license that allows you to actually use the resulting photos for your purpose. Read it