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Category: Fashion

8 October

“Chic Chat with AI: Navigating the AI Revolution in Fashion Photography”

In a world where fashion and technology intertwine, a new creative force has emerged: Artificial Intelligence (AI). To explore this exciting fusion of style and innovation, I sat down with the AI itself for a chic conversation about how it is transforming the landscape of fashion photography. Join us as we unravel the mysteries of AI’s impact on the industry, from enhancing images to predicting trends, and discover how it’s not just about machines taking over but rather a stylish collaboration between humans and algorithms. Get ready for a rendezvous that’s as informative as it is fashion-forward. Read it
Tip 38 for Better Shoots by Heidi Rondak
4 December

Manage the Data Logistics with No Trouble

Other than in analogue times when contact sheets and larger prints were produced in the laboratory and mailed to the client, nowadays, there are many different ways of sending digital images. This also results in other selective approaches as opposed to grabbing a red felt tip and scribbling on the prints. Two main methods are to be mentioned here: 1. the option to list the file names in your communication channels with the photographer (or retoucher) and 2. the creation of folders containing the selected previews. In both cases, leaving the file names unchanged is essential because it will help the photographer to find the associated raw files. Read it
10 November

A brief history of fashion photography

You want to produce the hottest fashion photography that gets you noticed as a photographer as well as the brand you’re taking photos of. For that, it’s helpful to completely understand the industry.  There are certain tips and tricks you can introduce to your photo campaigns, such as for example inserting props, using natural light, or specific make-up and hairstyles for an authentic and modern photo result. However, when it comes to understanding the industry, you need to delve into the history of fashion photography.  In this article, we’re going to look at a brief history of fashion photography and how looking into the past can impact the future.  Read it