Fashion Archives – HEIDI RONDAK
Why I Name my Editorials after Song Names or Lyrics
To correct myself: Not every editorial of mine gets the name of a song or of some lyrics. But many of them do and I’ll explain to you, why. But first let me tell you about the editorials that I give independent names to.
Sometimes while I shoot, I already have a certain feeling coming up, that a special word or sentence is the right description for. They just pop up in my head. That’s when I realise, that I’ve already found the perfect name for the series, without even having searched for one already. The perfect example is, when I worked with Celso Da Costa Hamelink for the first time and he had already organized everything for the shooting. Model Stephen Thompson should be shown in very classy styles, looking like a rich business boy on his way to work. It was very much “GQ style”, though the editorial got published on The fashionisto, which I think was perfect for it, too.
A Line is a Travelling Dot
Nude drawings and fashion photography equally address the human figure and its shapes that get formed solid by light. They are snapshots of short instants, a documentation of the current condition, that will pass soon. With fashion photography, it’s moreover the current zeitgeist to be captured by photo.
Especially today drawings are located between art and design. Old printing techniques like etching or letterpress can be stylistic devices at the designer’s work, but in these digital ages they are not a necessary part anymore, so they may be classified as art. Still, we love handmade things. It’s individual, unique, precious, and made with love for detail. For the designer of handmade things, as for the photographer producing pictures in a photo lab, it means more creative freedom and a greater, but also more obvious effort. We all identify with hand creature better because we ourselves feel special and unique, as well as we feel transient.