HEIDI RONDAK

“The perfect plan to mount a production” PART 1: Book your storybook team With your concept in the shape of a mood board and as soon as you have a clear notion of the budget that you’d like to spend on your...

“Concept is the key to success” PART 3: Let your mood board undergo a reality check Following the guidelines of my last tip, your mood board may by now be ready to be seen by others. At this point, always be careful...

“Concept is the key to success” PART 2: Mastering the art of mood board creation After reading the last article’s advice you might be eager to finally learn how to create a mood board by yourself, according to your own shooting...

“Concept is the key to success” PART 1: How to get inspired for a campaign shoot   The last three tip articles have revealed to us who is needed to execute a photo shoot successfully. Now, as we know that we’re dealing with...

“A good team is half the battle” PART 3: Hire a fashion stylist and your products will look their best. In the fashion industry, we usually say 'stylist' when we’re referring to the fashion/wardrobe stylist. Therefore, they are often confused with...

Interview: Elisa Bouchon When the world was still in order, one day, Elisa Bouchon’s work caught my eye on Instagram. I couldn’t help but reach out and tell her how much I admired her imagery. The sets she creates are so...

“A good team is half the battle” PART 2: Why you should not shoot without professional hairstyling & make-up Like I said in my last article a professional model is usually well-groomed and this limits the work in post-production to a...

“A good team is half the battle” PART 1: The importance of the model for a successful campaign In this chapter, we’re focussing on the team and its importance for your photoshoot. We can agree that we need a professional photographer...

COVID-19 forces us to be honest PREAMBLE: I wrote this article in German on the 13th of March 2020 and translated it to English a couple of days later. Although it’s mostly referring to German politics regarding the COVID-19 pandemic...

Corona zwingt uns ehrlich zu sein 13.03.2020 Click here for the English version Die Corona-Krise stellt die Wirtschaft vor einen Abgrund, die Politik versucht sie zu bewahren. Heute mittag berichteten Finanzminister Scholz und Wirtschaftsminister Altmaier in einer Pressekonferenz, dass sie die Liquidität...

Interview: Dale Grant The first time I met Dale Grant it was summer and we were at a dinner party ’chez Norbert Cheminel’, a mutual friend of ours. It’s hard to describe what a lovely evening we had – with good wines,...

“All you need is light” PART 4: Directions of light – Why you shouldn’t always look on the bright side By reading my last three tip articles you had the opportunity to gain basic knowledge about different kinds of light such...

“All you need is light” PART 3: When to use continuous light for your campaign photography continuous light is mostly used for video productions It’s almost needless to say but for the sake of completeness: continuous light is designed for film making....

Fashion Photography History You want to produce the hottest fashion photography that gets you noticed as a photographer as well as the brand you’re taking photos of. For that, it's helpful to completely understand the industry.  There are certain tips and...

Interview: Gunnar Heilmann I know Gunnar Heilmann for a year now. We met at Soho house during the very first edition of Photofuture and we immediately got along with each other. Back then he had a little presentation on how he...