About Heidi Rondak
Fashion Photographer based in Berlin
Poetic Story Concepts
Creating photography means seeing a story around the model and fashion I capture. I’m always looking for more background than simply a studio, a color or a nice building. All places tell a story, the models and styling do so as well and the light reflects it into my camera. Building a concept with a team and working out that story always makes it special for me. I love the process as much as the finished images. Someone told me that my visions are beautifully romantic. I hadn’t realised it until then, but I think they are!
Born in Lörrach in the Black Forest, Germany and growing up with the Zenit SLR of my father being part of the family’s everyday life, I early started looking for different points of views and capturing the beauty in everything. I also loved creating that beauty in sketches, handicraft work, stitching and finally in photographs.
Through travels in india after my school graduation, photographic internships and finally my studies in Communication Design, I developed a deep understanding of the use and interplay of camera, light and motive, as well as design thinking and the principles of creation.
I found myself flourishing when working with fashion pieces and models as it unites photography, art direction, human beauty, interesting backgrounds and the sensual application of styles. Since then I’m working as a fashion photographer.
*1988, Schopfheim, Germany
2011 – 2015 Communication Design Studies at HS Mannheim, Germany
2012 Exhibition at Raben Engel Odenwälder, Mannheim, Germany
2012 – 2013 Editor for komma Magazine
2013 Red Dot Award
2015 Exhibition of “BCD” at Banana Gallery, Mannheim, Germany
2015 Bachelor of Arts in Communication Design with focus on Photography, Editorial Design and Film
2019 Fine Art Photography Award (3rd prize winner in category fashion professional)
since 2013 Freelance Fashion Photographer
since 2018 Photography Lecturer at CODE University
selected Magazine References
PhotoVogue, Quality Magazine, FACES Magazine, Kaltblut Magazine, Teaser Magazine, Vangardist, LATEST Magazine, FACTICE Magazine
selected Commissioned work References
Tommy Hilfiger, Tommy Jeans, Zero, Brax, Hanro, Beeline, Otto / eShot | Nutella / SOUP Film | Glimyu by Gion Cosmetics / vondersteinreys | MUD Studios | DARKOH Menswear | Dawid Tomaszewski | Pepe Jeans, Hugo Boss, Diesel, Esprit, Eterna, Bench, La Perla, Marc O’Polo, Peutery, Passionata, Seidensticker, Quicksilver / brands4friends | Vivid Flair London | CODE University